To help increase business in times such as these, sometimes we resort to the old way of doing things. Recently, I helped Parkland Fuel create a mail out that we hope will be read. To increase the probability of the piece of mail to be read we wrote a letter to accompany a postcard inside an envelope that was hand addressed. The mail out was a smaller batch of mail outs, and in some cases, this might always be possible, but in this case, it added that personal touch. 

Front Side

Front Side

Back side, with business card holder. 

Back side, with business card holder.