During my final year of university I had the opportunity to work with real company's to develop marketing plans for specific issues, the companies were having.
Calgary Stampede was looking for new ways to grow their market share with their stampede lotteries. We conducted a full analysis of the market, came up with solutions and then presented them to the Calgary Stampede Lotteries.
I designed the presentation from start to finish. It was inspired by a Lotto Max lottery tickets and the inspiration is carried throughout the presentation to create an effective report. Also, I utilized infographics to make the information malleable.
The presentation included a development of client profiles and then using them the make applicable suggestions how to expand the lottery. It included full ticket and online application mockups.